Establish or showcase expertise: Writing a book can help show you and your business as experts in your field. By sharing your knowledge and experience through a book, you can demonstrate your authority and credibility to potential customers and clients.
Create new revenue streams: Selling your book can provide an additional revenue stream for your business. You can also use your book to promote your business's other products or services. You may also be able to secure speaking engagements or consulting opportunities as a result of your book.
Build brand awareness: A book can help raise awareness of your business and increase brand recognition. By promoting your book through social media, events, and other marketing channels, you can reach new audiences and generate interest in your business.
You may be thinking, “Anthology?” — Not quite.
My multi-authored book approach is richer than an analogy. Anthologies typically have authors submit a chapter—then plunk. That’s it. My multi-authored book approach goes deeper into the layers of the book theme, and each chapter focuses on ensuring the reader gets a greater perspective of your team member's experience as the expert, at a much more genuine, profound level. I’ll share how I do this with you when you connect with me.
So, why a multi-authored book to build your brand?
First of all, it’s easy! It's easy when you have someone with my experience guiding and coaching your professionals along the way! Since nonfiction and brand building are my specialties, I am here to help with every step.
Contributing to a multi-authored book has some serious long-term benefits.
A book can potentially earn you additional income from new clients, speaking engagements, and contract or consulting jobs, along with these benefits: 1) It establishes expertise. 2) It sets you apart. 3) It can open doors. 4) It can bring new business. 5) It is a great marketing tool.
You do not have to be an established writer to be a co-author and share your story. Whether you have written before or not, your chapter will be professionally edited so that your message comes across in the best way possible while staying true to your voice.
Investment – There is a financial investment per author. There is lots of support and coaching throughout the process. We will discuss this during an interview.
Application Process – The application process starts with completing and submitting an application and then attending an interview via Zoom. After that conversation, if deemed suitable, detailed documents about a specific multi-authored book project with a theme related to your topic of interest will be sent to you.
Whether we're working on your "themed book" or you're writing "one chapter for impact," I provide chapter writing guidelines and coach each chapter author, then take care of the editing and publishing. Voila! You, your experts, or peers—instant published authors!
Imagine what that will mean for your group of experts, peers, or colleagues!
And, as I like to say: “Yesterday’s business card is today’s published book,” giving authors immediate credibility and establishing them as experts in their fields. Just imagine how your level of credibility will shift when you are a published author.
Your book becomes a “magical door opener” with business families needing your expertise. When you say “yes” to this idea, I wonder if you can imagine your clients saying “yes” to you!
A book can potentially earn additional income from new clients, speaking engagements, and contract or consulting jobs, along with these benefits: 1) It establishes expertise. 2) It sets you apart. 3) It can open doors. 4) It can bring new business. 5) It is a great marketing tool.
Application Process – The application process starts with completing and submitting an application and then attending an interview via Zoom. After that conversation, if deemed suitable, detailed documents about your specific multi-authored book project will be created and we can start the journey!
Yes! That's right. It's not nearly as challenging as, say, writing an entire book, especially if you have guidance and coaching. And that's exactly what I enjoy doing!
I provide support and encouragement, helping you to stay focused and motivated. I help you avoid procrastination and stay on track.
Overall, working with me can help you stay on track, improve your writing skills, and ensure you successfully complete your chapter and become a published author!
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