WHY PUBLISHING A BOOK IS GOOD FOR BUSINESS
Is This You?
You have a network of experts or peers who are each willing to write just one chapter.
You are the leader of a business and are seeking an intriguing and original next marketing project!
You're hosting a conference and want to add value by having each presenter write a chapter highlighting aspects of their presentation!
Stand Out in a Crowded Market & Articulate Your Value Proposition
Differentiate Your Business: A book can help set your business apart from competitors by providing a unique perspective or approach. This can be particularly valuable in crowded markets where it can be challenging to stand out.
Clarify your message: Writing a book requires clarifying your message and ideas. This can help you better articulate your business's value proposition and core message.
Overall, writing a book can be a valuable investment for your business, helping to establish your expertise, increase brand awareness, and generate new revenue streams.
Where Are You Meeting *Your* Peers & Colleagues?
Network of Peers or Experts
Network of Peers or Experts
Network of Peers or Experts
You network regularly with peers and experts in the same or complementary career field or industry. Consider those like-minded experts with whom you have a good relationship and how you could unite to produce an amazing book based on each of your strengths! The power of collaboration. >>Think of what kind of first impression it would have on potential customers!<<
Professional Groups
Network of Peers or Experts
Network of Peers or Experts
Members of a professional association work in or share an interest in a certain career field or industry. Members frequently meet to discuss impending news in their industry or hold networking events for other members. Envision those like-minded professionals with whom you have a strong rapport and how, together, you could create an incredible book based on each of your strengths! >>Consider the kind of impact it would have on future clients. Think about the speaking engagements that could happen.<<
Conference with Speakers
Conference with Speakers
Conference with Speakers
Conferences often include multiple speakers. Think beyond the keynote and into those breakout rooms! Now, imagine the value-add to attendees and speakers when they can read the key points of some or all of the speakers' presentations. Imagine the additional revenue this book could bring if you sold it to attendees. Now, take yourself into the future and explore and think about next year's prospective attendees having read the past year's conference highlights. >>Think of how participant registrations change.<<
CEO of a Business
Conference with Speakers
Conference with Speakers
You have an incredible team that's highly skilled, and you're proud of them! What would happen if your company released a "get to know us" book in which each member of your core team authored a chapter? >>Consider the impression that might have on existing and potential clients! Imagine the referrals.<<
Collaborating With Your Group
What the Adventure Looks Like
We will discuss your goal for your book and specifics around the book's hook, ideal reader, chapter topics, and who the co-authors will be. Generally speaking, we have one author per chapter, author bios, photos, resources, etc. — and author interviews to retrieve even more profound, richer content.
Starting the Journey:
- Your Hook - The Core Benefit of Reading the Book
- Identifying Your Ideal Reader
- Positioning Your Content to Connect with the Ideal Reader
- A Fabulous Title and Cover
- Unique Table of Contents
What's Included:
- discovery session and project setup
- chapter template and writing guide to help authors achieve 2500-4000 words
- photo and bio to appear on the final page of each author's chapter
- writing coaching and support
- professional editing and publishing services
- publication of the book on Amazon
- product copies and additional inventory for purchase
- marketing and public relations coaching
- book launch support and/or hosting